
Research
Does llms.txt Actually Work for AI Search Optimization? New Research Says No
A 90-day study reveals why the hottest AI SEO trend might be a waste of your time
January 27, 2026By Michael Ehrlich
Thoughts on building premium brands, designing websites that convert, and growing businesses that stand out.

A 90-day study reveals why the hottest AI SEO trend might be a waste of your time

OpenAI, ChatGPT, and the High-Intent Advertising Shift