Jersey Proper is a creative studio in New Jersey. Brand, web, software, and automation, designed, built, and launched under one roof. Read insights from Michael Ehrlich and the Jersey Proper team on branding, web design, and digital strategy.

Signal Report, March 9, 2026

Signal Report 002: Anthropic Just Built an App Store. Without the Tax.

Anthropic launched the Claude Marketplace for enterprise AI procurement. Here's what it signals for builders, buyers, and the future of the AI stack.

Automation, March 8, 2026

Your Real Estate Business Is a Rube Goldberg Machine and You're the Ball

Most agents are doing a computer's job and calling it hustle. n8n and Make fix that. Here's the automation stack that gives you your time back.

SEO, March 7, 2026

Your SEO Workflow Is a Mess. Here’s How to Fix It With One Folder and Claude.

Your SEO workflow is broken. Here's how to replace tab-switching and spreadsheet hell with one folder, Claude Code, and 90-second answers.

SEO, March 3, 2026

5 Claude Prompts That Replace Your SEO Agency

5 powerful SEO prompts that help you analyze competitors, uncover keyword gaps, optimize schema, and dominate local search without hiring an SEO agency.

Signal Report, February 20, 2026

Signal Report 001: The AI War Just Went Public

OpenAI, Anthropic, and Google are competing for control of the intelligence layer. This changes everything for companies, careers, and infrastructure.

Research, January 27, 2026

Does llms.txt Actually Work for AI Search Optimization? New Research Says No

A 90-day study reveals why the hottest AI SEO trend might be a waste of your time

Advertising, January 27, 2026

When the Answer Becomes the Ad

OpenAI, ChatGPT, and the High-Intent Advertising Shift